Privacy Policy and Data Protection

1. General Information

This document establishes the Privacy Policy and Personal Data Protection of Dr. Andrés Parra Carreño, identified with citizenship card No. 80.128.765, in compliance with Law 1581 of 2012, Decree 1377 of 2013 and other concordant norms of the Republic of Colombia.

2. Purposes of Data Processing

Personal data collected through this website will be used for the following purposes:

2.1 Primary Purposes

• Schedule and manage specialized medical consultations
• Provide information about plastic and aesthetic surgery procedures
• Perform pre and post-operative medical follow-up
• Maintain digital medical records in accordance with health regulations
• Direct communication about requested medical services

2.2 Secondary Purposes

• Send educational information about plastic surgery and aesthetic care
• Invitations to medical events and specialized conferences
• Improvement of medical services through satisfaction surveys
• Statistical and medical research purposes (anonymized data)

2.3 Advertising Purposes

• Targeted advertising through social networks (Facebook, Instagram)
• Remarketing and digital campaign optimization
• Web behavior analysis for content improvement
• Audience segmentation for medical service promotion

3. Types of Data Collected

3.1 Identification Data

• Full name and surname
• Identity document number
• Date of birth
• Photograph (when provided voluntarily)

3.2 Contact Data

• Home address
• Phone numbers (landline and mobile)
• Email address
• Social networks (when provided voluntarily)

3.3 Navigation Data

• IP address
• Cookies and similar technologies
• Device and browser information
• Pages visited and browsing time
• Facebook and Google Pixel for remarketing

3.4 Medical Data (when applicable)

• Information about procedures of interest
• Relevant medical history
• Pre and post-operative medical images
• Information about allergies and medications

4. Rights of Data Subjects

As a personal data subject, you have the following rights:

5. Transfers and Transmissions

Your personal data may be shared with:

5.1 Authorized Third Parties

• Technology platforms: Google Analytics, Facebook Pixel, Meta Business
• Hosting services: For secure data storage
• Communication services: WhatsApp Business, email services
• Complementary medical services: Laboratories, associated clinics

5.2 International Transfers

Some of our technology providers (Google, Meta) may process data on servers located outside Colombia. These transfers are made under international data protection standards.

6. Use of Cookies and Tracking Technologies

This website uses the following technologies:

6.1 Types of Cookies

• Essential cookies: Necessary for site functionality
• Analytics cookies: Google Analytics for usage statistics
• Advertising cookies: Facebook Pixel and Google Ads for remarketing
• Personalization cookies: To improve user experience

6.2 Cookie Management

You can manage cookies from your browser settings. However, disabling them may affect website functionality.

7. Data Security

We implement the following security measures:

• SSL/TLS encryption in all communications
• Restricted access to personal data
• Regular and secure backups
• Robust authentication protocols
• Continuous security monitoring
• Compliance with medical confidentiality standards

8. Use of Medical Images

Medical result images (before and after) published on this website have express written authorization from patients for their use for educational and advertising purposes. All images showing nudity are properly distorted or censored to protect privacy.

8.1 Consent for Images

• Specific authorization for each image used
• Right to revoke consent
• Identity protection through distortion when necessary
• Exclusive use for medical and educational purposes

9. Minors

This website is not directed to minors under 18 years of age. In case a minor requires medical services, express authorization from their parents or legal representatives will be necessary, in accordance with Colombian regulations.

10. Modifications to this Policy

This policy may be modified at any time. Changes will be published on this page with the corresponding update date. It is recommended to periodically review this policy to stay informed about any changes.

11. Contact and Complaints

For any inquiry, complaint or claim related to the processing of your personal data, you can contact us: